CALI GROUP ANNOUNCES ADDITIONAL FINANCING FOR SUPER LEAGUE GAMING

Over $28M of Capital Raised Into Cali Group’s E-Sports Spin Out, Including Follow

On Investment By Cali Group

June 29, 2017 – Cali Group announced today that Super League Gaming (“SLG”), the e-sports platform for every day gamers, has received $15 million in Series C funding from Nickelodeon (a division of Viacom), DMG Entertainment, a SoftBank managed fund, Toba Capital, premier e- sports entity aXiomatic, and various professional sports owners. Cali Group also invested in the financing to increase its ownership position in Super League and become the largest

shareholder. The press release describing the SLG financing is at https://goo.gl/DfJfjA. Earlier in the week, SLG and DMG Entertainment announced a strategic partnership to take the Super League platform to a global audience, including launching the brand in various cities in China. The press release can be viewed at https://goo.gl/g8d6hj.

Super League was spun out of Cali Group in 2014 to bring gamers of all ages from around the world together for recreational and competitive gaming, content creation and sharing, and social networking. Super League has pioneered city teams in e-sports and established movie theaters as the ultimate arenas to experience some of the world’s most popular e-sports games in a new and social context. SLG has raised approximately $28M million in funding since 2014. Earlier investors include Cinemark, ET Capital, and Quadrant.

“Cali Group’s family of companies are focused on creating new technologies to transform the restaurant and retail industries,” said John Miller, Chairman and CEO of Cali Group. “We use our growing CaliBurger restaurant chain to demonstrate how technology platforms (such as social gaming, internet of things, machine vision, artificial intelligence, and robotics) can be used in the offline world, and then capitalize companies to build businesses around these proven

concepts. Offline commerce still represents 90% of the economy, and our collective goal at Cali Group is to aggregate offline data and link it to the online world.”

Cali Group also has significant ownership positions in FunWall, POPpacks, and Miso Robotics.

ABOUT CALI GROUP

Cali Group comprises CaliBurger, a global restaurant chain, and its affiliated technology companies. Cali Group is pioneering restaurant and retail operating systems that include software for: managing interactive gaming (online and offline); programming wearable digital signage; automated processes related to ordering and cooking; intelligent delivery of food from kitchen to customers in local neighborhoods; real time detection of operating errors and pathogens; and facial recognition systems for loyalty and payment verification.

CALIBURGER ENTERS ALLIANCE AGREEMENT TO DEVELOP HIGH TECH BRAND IN ASIA PACIFIC

May 18, 2017 – Cali Group announced today that it’s wholly owned subsidiary, CaliBurger, has entered an alliance agreement with a newly formed company backed by private equity firms to relaunch the CaliBurger brand throughout Asia Pacific. Cali APA Limited will be led by Martin Lorenzo, an experienced restaurant operator and investor in Asia. Lorenzo has served as regional franchisee for brands such as Del Monte and Pepsi Cola and has also built his own restaurant brands into massive international chains. Cali APA Limited is also backed by private equity group,

Abuna.

“With CaliBurger’s increasing focus on growth in North America and it’s lead in restaurant technology innovation through its affiliated Cali Group companies, we needed a strong regional partner to manage and build the brand in Asia,” said John Miller, Chairman and CEO of Cali Group. “Martin and his team are the smartest restaurant investors and operators in the region. We look forward to working with them to change the restaurant industry in Asia with our concept and related software systems.”

“CaliBurger is the future of QSR,” said Martin Lorenzo. “The technologies that CaliBurger has been deploying in its North America stores – ranging from FunWall gaming to robotic systems to loyalty program based on facial recognition – will allow us to build a premium burger brand in Asia that is highly differentiated from all others.”

CaliBurger currently has outlets in Greater China, Malaysia, and Philippines. Cali APA
Limited will initially focus on building a new model CaliBurger unit in Southeast Asia that incorporates the most recent designs and systems from North America as well as a new menu with additional localization. Cali APA Limited will build a pilot outlet and training center for the region and will start franchising the brand to qualified franchise partners throughout Asia and Australia later this year.

ABOUT CALIBURGER

CaliBurger is a 21st century classic California burger joint. Our founders are California-bred with global ambitions, bringing the best of California culture, technology, imagery and food to markets that have long craved the famous California style burger. CaliBurger provides a premium quality burger experience at an accessible QSR price
point. CaliBurger now operates in 12 countries. CaliBurger’s products feature the highest quality beef, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house, and hand-mixed shakes. Our made-to- order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells, and feels like California. For more information, please visit www.caliburger.com.

ABOUT CALI GROUP

Cali Group comprises CaliBurger, a global restaurant chain, and its affiliated technology companies. Cali Group is pioneering restaurant and retail operating systems that include software for: managing interactive gaming (online and offline); programming wearable digital signage to drive local foot traffic; automated processes related to ordering and cooking; intelligent delivery of food from kitchen to customers in local neighborhoods; real time detection of operating errors and pathogens; and facial recognition systems for loyalty and payment verification.

CALI GROUP RESTAURANT SUBSIDIARY ENTERS AGREEMENT TO DEVELOP LATIN AMERICA REGION

California-style, Better Burgers Coming Soon To Latin America!

May 5, 2017 – Cali Group announced today that its subsidiary, CaliBurger, has entered an agreement with its existing master franchisee in Mexico to expand the brand throughout Latin America. The regional brand will be managed by a newly formed entity backed by private equity investors, called Cali-LatAm.

“With the growing awareness of the CaliBurger brand and Cali Group restaurant technology innovations in the global restaurant community, we have experienced tremendous interest from restaurant operators in different parts of Latin America,” said John Miller, Chairman and CEO of Cali Group. “While we focus on building new company owned stores in the USA, our partner in Mexico has the infrastructure, training stores, and operating team to support restaurant operators interested in developing CaliBurger units in countries throughout the region. We look forward to working with Cali-LatAm to enhance the restaurant industry in Latin America with our restaurant operating system.”

“We are excited to bring CaliBurger’s premium, Cali-style, better burger to Mexico and to the rest of Latin America,” said Brian Pierce, Partner, Cali-LatAm. “We are passionate about CaliBurger’s superior products, service, and technology, and we’re certain that the CaliBurger brand will be well- received by our guests in Latin America. We look forward to opening CaliBurger restaurants and working diligently to make it a top dining destination.”

In growing the brand beyond Mexico and into Central and South America, Cali-LatAm will seek to form strategic partnerships with best-in-class, multi-unit franchisee candidates to capitalize on CaliBurger’s attractive value proposition. “CaliBurger’s incorporation of the technology platforms developed by its sister companies makes the CaliBurger experience ten times different from any other QSR chain,” said Luis Vidal, Partner, Cali-LatAm. “We expect FunWall, Flippy, the digital loyalty program, and future Cali Group innovations to captivate customers in Latin America seeking the best premium burgers as well as new experiences in dining.” For more information about CaliBurger franchise opportunities in Latin America, please visit www.caliburgermx.com.

page2image671879072

ABOUT CALIBURGER

CaliBurger is a 21st century revival of the classic California burger joint. Our founders are California-bred with global ambitions, bringing the best of California culture, technology, imagery and food to markets that have long craved the famous California style burger. CaliBurger provides a premium quality burger experience at an accessible QSR price point. CaliBurger now operates in 12 countries. CaliBurger’s products feature the highest quality beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house, and hand-mixed

shakes. Our made-to-order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells, and feels like California. For more information, please visit www.caliburger.com.

ABOUT CALI GROUP

Cali Group comprises CaliBurger, a global restaurant chain, and its affiliated technology companies. Cali Group is pioneering restaurant and retail operating systems that include software for: managing interactive gaming (online and offline); programming wearable digital signage to drive local foot traffic; automated processes related to ordering and cooking; intelligent delivery of food from kitchen to customers in local neighborhoods; real time detection of operating errors and pathogens; and facial recognition systems for loyalty and payment verification.

ABOUT CALIMEX AND CALI-LATAM

Based in the U.S. and in Mexico, CaliMex and Cali-LatAm were born to shepherd the growth of business into new and emerging markets. Our partnership encompasses over a century of restaurant and foodservice industry experience at a global scale. CaliMex and Cali-LatAm are the exclusive master franchisees for CaliBurger in Mexico, Central America, and South America. For more information, please visit www.caliburgermx.com, or contact us

at info@caliburgermx.com.

MISO ROBOTICS UNVEILS “FLIPPY” IN CALIBURGER KITCHEN, PLANS WORLDWIDE ROLLOUT

Flippy is First in a Series of Adaptive Robots That Will Create Smarter, Safer and More Efficient Commercial Kitchens

PASADENA, Calif., March 7, 2017 – Miso Robotics and Cali Group today unveiled Flippy, an artificial intelligence-driven robot that will work alongside kitchen staff to grill burgers at CaliBurger restaurants. Flippy had its debut at the CaliBurger location in Pasadena, California. A video demonstration captured the robotic kitchen assistant flipping burgers and placing them on buns. Flippy will roll out in early 2018 and expand to more than 50 CaliBurger restaurants worldwide by the end of 2019.

Miso Robotics is pioneering the use of computer vision and deep learning software to bring low- cost, adaptable robotics into restaurants. The company’s collaborative kitchen assistant handles the hazardous, tedious and time-sensitive aspects of grilling and cooks burgers to perfection every time. It easily integrates into CaliBurger’s current kitchen layout without needing to reconfigure existing equipment.

While artificial intelligence is being successfully tested and employed to drive cars, manage the home and message with customers, Miso Robotics is the first company to bring robotics and AI into the kitchen in a meaningful way.

“Much like self-driving vehicles, our system continuously learns from its experiences to improve over time,” said David Zito, CEO of Miso Robotics. “Though we are starting with the relatively ‘simple’ task of cooking burgers, our proprietary AI software allows our kitchen assistants to be adaptable and therefore can be trained to help with almost any dull, dirty or dangerous task in a commercial kitchen — whether it’s frying chicken, cutting vegetables or final plating.”

According to the National Association of Restaurants, consumers are spending more on food outside the home than ever before. Yet despite rapid growth, the restaurant industry is plagued with inefficiencies. In 2016, turnover of restaurant workers reached an all time high at 113%.

“The application of artificial intelligence to robotic systems that work next to our employees in CaliBurger restaurants will allow us to make food faster, safer and with fewer errors,” said John Miller, Chairman of Cali Group. “Our investment in Miso Robotics is part of our broader vision for creating a unified operating system that will control all aspects of a restaurant from in-store interactive gaming entertainment to automated ordering and cooking processes, ‘intelligent’ food delivery and real-time detection of operating errors and pathogens.”

The integration of Miso Robotics into CaliBurger’s kitchens will allow the chain to redeploy some of its staff to the dining room to engage more with customers. CaliBurger will also collaborate with Miso Robotics to retrain certain staff to operate Flippy.

About Miso Robotics

Miso Robotics is revolutionizing the restaurant and prepared food industries with innovative robotics and artificial intelligence (AI) solutions. Leveraging recent advances in AI and declining prices for industrial robotic arms, Miso’s robotic kitchen assistants enable restaurants to cost-effectively automate a wide range of tasks — from prep work to cooking to final assembly. Founded with a mission “to use technology to empower chefs to make food perfectly and consistently, at prices anyone can afford,” Miso enables restaurants to increase labor productivity, reduce costs and drive profitability, while improving food quality, consistency and safety.

Miso’s products are rigorously engineered to operate in commercial kitchens — they use customers’ existing equipment, are readily integrated and can work side-by-side with kitchen staff. Miso is led by David Zito, a seasoned technology executive and entrepreneur. The company has launched with two initial customers, CaliBurger and Culinary On- Demand, and employs a respected team of roboticists, engineers and industrial designers from Caltech, MIT, Carnegie Mellon, Art Center and UNC Chapel Hill.

About Cali Group

Cali Group comprises CaliBurger, a global restaurant chain, and its affiliated technology companies. Cali Group is pioneering the “restaurant operating system” (ROS) that includes software for managing interactive in-store entertainment, automated processes for ordering and cooking, intelligent delivery of food from kitchen to customers in local neighborhoods and real time detection of operating errors and pathogens.

About CaliBurger

CaliBurger is a 21st century revival of the classic California burger joint. Our founders are California-bred with global ambitions, bringing the best of California culture, technology, imagery and food to markets that have long craved the famous California-style burger. CaliBurger provides a premium quality burger experience at an accessible QSR price point. CaliBurger now operates in 12 countries. CaliBurger’s products feature the highest quality beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house and hand-mixed shakes. Our made-to-order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells and feels like California. For more information, please visit www.caliburger.com.

CALIBURGER OPENING ADDITIONAL RESTAURANTS IN THE MIDDLE EAST

Dubai – July 18, 2015 – CaliBurger announced today that it will open five additional restaurants in the Middle East this year. CaliBurger will open a second restaurant in the United Arab Emirates (UAE) in the capital of Abu Dhabi in the Al Khalidiya area. CaliBurger also expects to open a third restaurant in Dubai before the end of the year. CaliBurger’s flagship store for the Middle East on Jemeira Road in Dubai is the highest volume CaliBurger in the world and generates over $2,000 of sales per square foot annually.

In partnership with Al Gosaebi, a large conglomerate, CaliBurger will open three locations in Saudi Arabia this year. The first two locations will be in the city of Al-Khobar and located on King Faisel Bin Fahd Street and at Doha Centre in Dhahran-Doha District. The third location will be in the capital of Riyadh at Rekel Plaza in the Al Yasmeen area.

“In light of our initial success in the region, the Middle East will be a major area of growth for CaliBurger in the coming years,” said Silas Adler, CEO of CaliBurger Global. “In addition to opening new restaurants in the markets we are already in – UAE, Saudi, Bahrain, and Kuwait – we are also planning to begin opening restaurants in Oman and Qatar.”

CaliBurger was founded in Santa Monica, California to bring California-style burgers and culture to the rest of the world. The company now has restaurants open or under construction in twelve countries. In May 2015, CaliBurger was designated by Bloomberg as one of the “best classic burgers in the finance capitals of the world.” (http://bloom.bg/1cxkHh0).

page1image735198208

ABOUT CALIBURGER

CaliBurger is a 21st century revival of the classic California burger joint. Our founders are California-bred with global ambitions, bringing the best of California culture, technology, imagery and food to markets that have long craved the famous California style burger. CaliBurger provides a premium quality burger experience at an accessible QSR price point. CaliBurger’s products feature the highest quality beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house, and hand-mixed shakes. Our made-to-order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining

experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells, and feels like California. For more information, please visit www.caliburger.com

CALIBURGER ENTERS PARTNERSHIP TO DEVELOP ADDITIONAL TERRITORIES IN CANADA

Washington DC – December 4, 2014 – CaliBurgerTM announced today its affiliate, CaliBurger Franchisor USA, has entered an agreement to develop the rest of Canada. Earlier this year, CaliBurger signed a deal to launch in Vancouver, British Columbia. The flagship store in Ontariois expected to open in Toronto in 2015, following openings on America’sEast Coast. The roll out of the brand in Canada will be supported by the CaliBurger USA team and training center in Washington D.C.

The expansion into Canada will be lead by franchise partner Pete Crouse, former Pepsico executive and successful franchise operator. “With the explosion of demand for premium burgers in Canada, we are planning to open dozens of units throughout the country. In addition to a more affordable premium burger product, CaliBurger will also offer Canadian consumers an advanced technology and entertainment experience.”

CaliBurger currently has restaurants in seven international cities. It was recently designated a top five global restaurant by Bloomberg Global.

ABOUT CALIBURGER

CaliBurger is a 21st century revival of the classic California burger joint. Our founders are California-bred with global ambitions, bringing the best of California culture, technology, imagery and food to markets that have long craved the famous California style burger. CaliBurger provides a premium quality burger experience at an accessible QSR price point. CaliBurger’s products feature the highest quality beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house, and hand-mixed shakes. Our made-to- order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells, and feels like California. For more information, please visit www.caliburger.com.

page1image736355072

CALIBURGER TO OPEN IN SAUDI ARABIA

First Restaurant Opening In 2014 As Part of 25 Unit Development Plan

Kingdom of Saudi Arabia – May 11, 2014 – CaliBurgerTM announced today that it will open its first restaurant in Saudi Arabia in 2014 as part of a twenty five (25) unit development plan in Saudi. The opening will take place in the Eastern Province of Saudi Arabia and follow the upcoming openings in Dubai, Kuwait City, and Manama, Bahrain.

The local franchisee, Ahmad Hamad Al Gosaibi & Bros (“Al Gosaibi”), is a conglomerate operating various real estate and service companies in Saudi. The CaliBurger Middle East regional management team (based in Dubai) will work with the Al Gosaibi Foods Company team to build the brand.

With approximately thirty million people, Saudi is the most important market in the region. “We are excited to bring the best burgers and chicken sandwiches from California to Saudi,” said Ben Jones of Al Gosaibi. “CaliBurger Saudi Arabia will launch on a property that we own, and we will use our infrastructure and resources to quickly expand the brand.”

CaliBurger was established by a passionate group of entrepreneurs from California who set out to bring the finest and freshest “Cali” inspired burgers and chicken sandwiches to the rest of the world. CaliBurger’s products feature the highest quality beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house, and hand-mixed shakes. Our made-to-order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells, and feels like California. For more information, please visit www.caliburgerintl.com.